How to Spot Outdated Content
and Update It

Why is posting fresh content important?

Keeping your content fresh and updated entails more than just fighting the unfairness of your previous work withering away. It's a legitimate marketing strategy that helps you save money and improve the customer experience on your website.

So let's explore why it's crucial to update outdated content:

The user experience

The primary motivation is that you expect each page on your website to function as a successful entry landing page: Bounces are probable as a result of outdated information and faulty links. These are lost clients and leads.

Search engine optimization

Content updates have many benefits for SEO, including ensuring more consistent rankings, particularly for queries that deserve to be revised. Everybody has experienced this: A competitor refreshes a page and instantly rises three to four positions. It might be a short-term bump, but if you don't refresh your page, it might last for 12 to 18 months. You can avoid these situations by regularly updating your outdated content and avoiding the need to chase after each particular loss.

How to tell if your content is outdated?

As new technologies and trends emerge, your content can quickly become outdated. This can be a major problem, as outdated content can turn off potential customers and make your business look behind the times.

So how can you tell if your content is outdated? Here are a few signs to look for:

• Your content is no longer relevant to your target audience.
• You're using old data or statistics in your content.
• Your competitors are using newer, more up-to-date information in their content.
• Your content looks and feels dated (for example, it uses outdated design elements or outdated language).

If you see any of these signs, it's time to update your content. Keep your content fresh and relevant.

How often should you update your content?

If you're wondering how often you should be updating your content, you're not alone. It's a common question that plagues content creators and businesses alike. The answer, unfortunately, is not as straightforward as we would like.

It all depends on your goals and your audience. If you're trying to attract new readers or viewers, you'll need to create new content regularly to keep them coming back. On the other hand, if you're focused on engaging your existing audience, you can get away with updating your content less often.

The best way to figure out how often you should be updating your content is to experiment and see what works best for you and your audience. Try different frequency levels and see what gets the best results. Over time, you'll be able to fine-tune your content strategy and find the perfect approach.

How to Refresh Your Old Content

Add significant details. Unfortunately, Google refused to specify how much information would be deemed "significant."

You will therefore need to exercise editorial discretion. Here are some suggestions from our experts to get you going:

• Include recent stats or figures.
• Update your references (and replace broken links). Linking to older articles will signal to Google (and visitors to your site) that your content is also extremely out-of-date.
• Update your video embeds, screenshots, and photos.
• Add fresh resources, new trends, or current events that might have influenced the article's content.
• Include internal links to your most recent articles.
• Update the forms, connect to your new (and pertinent) lead magnets, and add your new CTAs.
• Improve your page's optimization by using a more subtle approach.

Redirect to a new page

This is an ideal option if you're combining several older entries on the same subject into a single new one.

When you use dates in URLs, redirecting makes sense as well.

If you can avoid internal redirects.

Conclusion

Keeping your existing content updated improves user experience and SEO by allowing you to capitalize on previous efforts and link equity. Because of dated search snippets, newer information probably draws more clicks.

Assess your traffic and ranking losses to find the content that needs to be updated. Update well-linked content that has never been ranked for any reason, as well.

Republishing an outdated article with a new date without making any updates is against Google's policies. You can republish previous articles and push them to the top of your archives by adding important material, such as new sources, tools, metrics, photographs, and videos. This increases the likelihood that they will rank higher and receive more clicks. You can save all these troubles by partnering with us.

We at Glocal Assist can regularly craft user-centric content to enhance user experience, our SEO experts can help you remain on the first page of the Google search so that you can focus on other aspects of your businesses.

Get a free consultation today: glocal-assist.com/services